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Reflecting On The Last Two Years:
Our Journey So Far - Etim Bassey, COO, BudPay

By Angela Obilom • April 2024 • 2 mins read

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Looking back at the remarkable journey that BudPay has undertaken over the last two years since its inception, I am filled with immense pride. Our growth from stealth mode to being a prominent player in the payments sector in Nigeria has been nothing short of transformative.

It’s been a fulfilling adventure working alongside some of the best talents in Africa. I am incredibly proud to co-lead a team that embodies the ethos of customer-centricity, breaking barriers, and enabling businesses and individuals to live a borderless life. This concept is encapsulated in our ethos of being "Bud’erless."

My job at BudPay is simple, to ensure we do what needs to be done, excellently. As a seasoned practitioner in Nigeria's payments and financial services sector, I have nearly “seen it all” and I can say that what we have at BudPay is impressive and priceless.


Our Journey So Far

In the last two years, BudPay has made significant strides in connecting Africa to the world through payments. We have empowered SMEs and startups to process business payments, providing a seamless experience that transcends borders. Our commitment to simplifying processing for remittance providers,  providing efficient payment solutions, and offering matchless customer support has set us apart in the industry.

Of course, it wasn’t an all-smooth ride. We acknowledge the value of hindsight and the lessons learned along the way. While our growth has been substantial, there are always areas where we can improve and we’re always finetuning to ensure we hit the right cords with all our stakeholders, especially our customers.

5 Key Business Lessons From Our Journey

1. Adaptability: Remaining flexible is key in navigating the ever-changing landscape of the payments industry. 

2. Customer-Centricity: Putting our customers at the heart of everything we do has been instrumental to our success.

3. Innovation: Embracing innovation has allowed us to stay ahead of the curve and meet evolving customer needs.

4. Resilience: Overcoming challenges with determination and resilience has been crucial in our growth trajectory.

5.Collaboration: Building strategic partnerships and fostering collaborations have opened new doors and opportunities for BudPay.


As we continue to pave the way for a borderless future, BudPay remains committed to empowering businesses and redefining the payment landscape in Africa and beyond. Our journey is a testament to our dedication to excellence, innovation, and customer satisfaction, and we look forward to the exciting chapters ahead.

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