We turned our camera on Chimamaka Ige, Lead Consultant at Advance Consulting.
Chimamaka shared a simple framework for planning the year as a business owner. Her framework tagged (DAE) consists of three stages: Define, Analyze, and Execute.
She emphasizes how a plan with a clear definition phase, detailed analysis, and action-driven execution can help business owners succeed in 2025.
Here’s the video:
Too long, didn’t watch? We’ve got you.
This is a summary of the framework.
1. Define:
- YourVision
- Your Mission
- Core Values
- Goals
2. Analyse
Look critically at the respective elements that make up your business.
Example of analysis to carry out:
- SWOT
- PESTLE
- Customer Insight
- Customer Gap
- Industry
- Risk
3. Execute
- Build an Action Plan
- Identify the Key Performance Indicators
- Adjust & Improve based on market trends
About Chimamaka Ige
Chimamaka is a seasoned business consultant and strategist focused on helping business leaders thrive with easy-to-follow frameworks and systems. She is the Lead Consultant at Advance Consulting.
