As a business owner in Nigeria, staying ahead means learning from the best. Regardless of the stage of growth you’re in, following the right thought leaders can help you gain industry insights, winning strategies, and the motivation to keep going, especially during challenging periods.

We’ve curated a list of 10 Nigerian business minds you should follow in 2025. These leaders are shaping industries, inspiring change, and sharing actionable insights that can help you take your business to the next level.

1. Tara Fela-Durotoye

Founder, House of Tara International

A pioneer in Nigeria’s beauty industry, Tara Fela-Durotoye built House of Tara into a leading cosmetics brand. She is passionate about entrepreneurship, female empowerment, and leadership. Her social media is filled with business tips, personal growth strategies, and mentorship opportunities for young entrepreneurs.

2. Nelly Agbobu (Naijabrandchick)

Founder, Nellies, NBC Tradefair & Business Coach

Nelly Agbobu (Naijabrandchick) is one of Nigeria’s most influential e-commerce strategists. She provides valuable insights on branding, digital marketing, and online sales, helping businesses grow their revenue in the digital age. Nelly is also the convener of NBC Trade Fairs, which has helped businesses within and outside Nigeria generate sales and exposure.

3. Charles Omiete Davis

CEO, Fastest Cakes

Charles Omiete is the CEO of Fastest Cakes, one of Nigeria’s leading on-demand cake delivery services. Through his leadership, the brand has scaled massively, leveraging digital marketing and logistics innovation. He regularly shares business growth strategies and e-commerce insights for entrepreneurs.

4. Morenike Molehin

Founder, Oak and Teak Interiors

Morenike Molehin is the creative force behind Oak and Teak Interiors, a leading interior design brand in Nigeria. She is an inspiration to entrepreneurs in the luxury and design space, sharing insights on branding, customer experience, and business growth.

5. Chioma Ifeanyi-Eze

Founder, Accountinghub

Chioma Ifeanyi-Eze is a chartered accountant and business finance expert. She founded Accountinghub to help SMEs manage their finances efficiently. Her content is packed with financial literacy tips and business management insights. She is also the convener of the Maaaad Marketing conference that gathers entrepreneurs to learn from and be inspired by other successful business owners.

6. Joyce Awosika

Founder, Oríkì Group

Joyce Awosika is a business strategist and the founder of Oríkì Group, a wellness and skincare brand that promotes African ingredients. She shares valuable insights on entrepreneurship, scaling a business, and leadership.

7. Tracy Chinyerum Uwom-Ajoku

Founder, Saint Tracy’s

Tracy Chinyerum Uwom-Ajoku is the founder of Saint Tracy’s, a premium jewelry brand in Nigeria. Her expertise in retail, branding, and customer experience makes her a valuable voice in the entrepreneurial space. Tracy also shares business structure tips and templates to help business owners strengthen their operations.

8. Tricia Ikponmwonba (TriciaBiz)

Founder, The Business Lab Africa, CEO, Ziba Beach Resort

TriciaBiz is a renowned business coach who helps entrepreneurs refine their strategies and scale their businesses. Through The Business Lab Africa, she provides practical, results-driven advice on sales, marketing, and growth strategies. In 2024, Tracy branched into real estate and tourism by launching Ziba Resorts which she continues to grow

9. Chimamaka Ige

Founder, Advance Consulting

Chimamaka Ige is the founder of Advance Consulting, a business advisory firm dedicated to helping SMEs scale through strategic consulting and capacity building. She provides expert insights on business growth, operational efficiency, and sustainability for entrepreneurs looking to expand their enterprises.

10. Oyindamola Ossi

Founder, Vamp AI

Oyindamola Ossi is the founder of Vamp AI, a company revolutionizing artificial intelligence solutions for Nigerian businesses. She shares insights on AI integration, technology-driven business strategies, and the future of digital transformation for SMEs.

Stay Ahead & Inspired

These business minds represent various industries and sectors, and together, they bring a rich blend of insights and growth strategies, which they share on their platforms, communities, and courses. You can learn from their successes and understand their challenges because these leaders are constantly sharing insights that can shape your entrepreneurial journey.

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